At first glance it appears my book may have actually bored some poor soul to death. I’ll admit that’s entirely possible, but in this case I’m blameless albeit shameless. How much mileage can someone get from one goofy book you might ask. Well, it all depends on how clever that someone is when it comes to hiring crackerjack marketing staff. And, as I remind my husband quite regularly, I am a giant smartypants (for the record he agrees about the giant part).
Way back when I was putting Finding Me in France together I had the good sense to include a chapter on my French neighbour, Jean-Claude. He was pleased that I did so and he takes a copy wherever he goes. I’m happy to announce that he is now officially the Head of International Marketing and Publicity for the world’s least famous book.
Once again he’s upped his game. This time my doodles were dragged to a desert in Morocco where the movie The Hills Have Eyes II was made. A savvy marketing ploy given that the plot of the film (a group of National Guard trainees find themselves battling against a vicious group of mutants on their last day of training in the desert) is almost exactly what happened to me in France. And speaking of highly trained mercenaries…
What team of mutants could even hope to conquer this warrior? He could kill anyone in his path with kindness. Every time I get an email from him that has attachments I take a moment to savour the anticipation of clicking them open. I never have a clue what’s coming next and he makes me laugh out loud every time. I am instantly transported back to our petite rue in the small Burgundy town where I spent so many happy hours in his company.
I imagine fancy New York publishing houses have publicity departments with enough employees to make Walmart look like a corner store. But me, I’ll take my leather clad Sultan of the Sand with a heart the size of the Sahara. Well played JC, well played.